Welcome to ICMarkTech'21 - The 2021 International Conference on Marketing and Technologies, which will be held jointly at the  Departamento de Dirección de Empresas e Historia Económica of the Faculty of Economics, Business and Tourism, and the University Institute for Social Research and Tourism of the University of La Laguna, in the island of Tenerife in Spain, between 2 and 4 December 2021.

Potential authors are encouraged to submit articles for evaluation by the Scientific Commission. All papers will be submitted to a "double-blind review" by at least two members of the Scientific Committee, based on their relevance, originality, importance and clarity.

Submitted papers should be related with one or more of the main themes proposed for the Conference:


  1. Artificial Intelligence Applied in Marketing

  2. Virtual and Augmented Reality in Marketing

  3. Business Intelligence Databases and Marketing

  4. Data Mining and Big Data - Marketing Data Science

  5. Web Marketing, e-commerce and v-commerce

  6. Social Media and Networking

  7. Omnichannel and Marketing Communication

  8. Marketing, Geomarketing and IOT

  9. Marketing Automation and Marketing Inbound

  10. Machine Learning Applied to Marketing

  11. Customer Data Management and CRM

  12. Neuromarketing Technologies

  13. Mobile Marketing and Wearable Technologies

  14. Gamification Technologies to Marketing

  15. Blockchain Applied to Marketing

  16. Technologies Applied to Tourism Marketing


Articles written in English and accepted and registered will be published in the Proceedings by Springer in a SIST series and will be submitted for indexing by ISI, EI-Compendex, SCOPUS and Google Scholar, among others, and will be available in the SpringerLink Digital Library.

The best paper that meets the journal scope will benefit from a fast track in the “European Journal of Management and Business Economics”, which is indexed in WoS/ESCIScopus, among others, with IF 0.75 (JCI, 2020) and classified as Q2 (Scopus, 2020) in the areas of Business and International Management, Finance, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, and Tourism, Leisure and Hospitality Management. 

The two best papers that meet the journal scope will be published in the “Cogent Business and Management”, which is indexed in WoS/ESCI, Scopus, CABSamong others, with IF 0.35 (JCI, 2020) and classified as Q2/Q3 (Scopus, 2020) in the areas of Accounting, Business and International Management, Management Science and Operations Research, Marketing, Organizational Behavior and Human Resource Management, and Strategy and Management. 

Extended versions of selected papers that meet the journal scope will integrate a special issue in “Innovative Marketing”, which is indexed in Scopus, among others, classified as Q3 (Scopus, 2020) in the areas of Economics, Econometrics and Finance, Management of Technology and Innovationand Marketing. 

Extended versions of the best selected works will be published in the "International Journal of Marketing, Communication and New Media" indexed by ESCI, QUALIS, GOOGLE SCHOLAR, among others.

Extended versions of selected papers will be published in the "Data Technologies and Applications (a JCR journal - IF: 1.170 / Q3)" indexed by SSCI, SCOPUS and INSPEC, among others.

Extended versions selected by the Scientific Coordination, possibility of publication in "Data Technologies and Applications" (JCR), and "E-business technologies" journal.



Workshops Organizers


Universidade de Santiago de Compostela  Universidad del Rosario  Universidad Politécnica Salesiana   Universidad Distrital Francisco José de Caldas  Universidad de Oviedo  Fundación Universitaria Internacional de La Rioja – UNIR  Center for Organisational and Social Studies of Polytechnic of Porto  ISCAP - Polytechnic of Porto  Universidade Católica Portuguesa in Porto  Universidad Complutense de Madrid  School of Communication and Arts (ECA) of University of São Paulo  

Union University  NOVA Information Management School (NOVA IMS)  Universidade Nova de Lisboa  School of Computing  University of Belgrade Moulay Ismail University Faculty of sciences and Technic  Universidade PortucalenseFaculty of Organizational Sciences