Welcome to ICMarkTech'21 - The 2021 International Conference on Marketing and Technologies, which will be held at jointly with the Faculty of Economics, Business and Tourism and the University Institute for Social Research and Tourism of University of La Laguna, in the island of Tenerife in Spain, between 2 and 4 December 2021.

Potential authors are encouraged to submit articles for evaluation by the Scientific Commission. All papers will be submitted to a "double-blind review" by at least two members of the Scientific Committee, based on their relevance, originality, importance and clarity.

Submitted papers should be related with one or more of the main themes proposed for the Conference:


  1. Artificial Intelligence Applied in Marketing

  2. Virtual and Augmented Reality in Marketing

  3. Business Intelligence Databases and Marketing

  4. Data Mining and Big Data - Marketing Data Science

  5. Web Marketing, e-commerce and v-commerce

  6. Social Media and Networking

  7. Omnichannel and Marketing Communication

  8. Marketing, Geomarketing and IOT

  9. Marketing Automation and Marketing Inbound

  10. Machine Learning Applied to Marketing

  11. Customer Data Management and CRM

  12. Neuromarketing Technologies

  13. Mobile Marketing and Wearable Technologies

  14. Gamification Technologies to Marketing


Articles written in English and accepted and registered will be published in the Proceedings by Springer in a SIST series and will be submitted for indexing by ISI, EI-Compendex, SCOPUS and Google Scholar, among others, and will be available in the SpringerLink Digital Library.

Extended versions of selected papers will be published in the "Journal of Promotional Management"  a Marketing Q2 indexed by SCOPUS, ABI/INFORM, and ProQuest Central among others.

Extended versions of selected papers will be published in the "Journal of Creative Communications"  a indexed by SCOPUS, ProQuest, and OCLC mong others.

Extended versions of the best selected works will be published in the "International Journal of Marketing, Communication and New Media" indexed by ESCI, QUALIS, GOOGLE SCHOLAR, among others.

Extended versions of selected papers will be published in the "Data Technologies and Applications (a JCR journal - IF: 1.170 / Q3)" indexed by SSCI, SCOPUS and INSPEC, among others.



Workshops Organizers


Universidade de Santiago de Compostela  Universidad del Rosario  Universidad Politécnica Salesiana   Universidad Distrital Francisco José de Caldas  Universidad de Oviedo  Fundación Universitaria Internacional de La Rioja – UNIR  Center for Organisational and Social Studies of Polytechnic of Porto  ISCAP - Polytechnic of Porto  Universidade Católica Portuguesa in Porto  Universidad Complutense de Madrid  School of Communication and Arts (ECA) of University of São Paulo  

Union University  NOVA Information Management School (NOVA IMS)  Universidade Nova de Lisboa  School of Computing  University of Belgrade Moulay Ismail University Faculty of sciences and Technic  Universidade PortucalenseFaculty of Organizational Sciences