Carlos Melo Brito


Carlos Melo Brito was Pro-Rector of the University of Porto and is Associate Professor with Aggregation of the Faculty of Economics of Porto and EGP-UPBS where he teaches Marketing and Business Strategy along with the research and program management work he directs and coordinates.

Awarded by the António de Almeida Foundation for being the best student to complete the course in his year, Carlos Melo Brito holds a degree in Economics from the University of Porto and an MBA from Universidade Nova de Lisboa.

In 1996, he received a PhD in Marketing from the University of Lancaster (UK), becoming one of the pioneers of marketing in our country and since then a recognized expert in this field. Research interests focus on the areas of Relational Marketing and Marketing of Cities and Regions, an area where you are one of the few specialists in our country.

Accumulating with his teaching duties at FEP and Porto Business School, he has been a visiting professor at universities and other higher education institutions, namely the University of Minho, Universidade Nova de Lisboa, Universidade Católica Portuguesa, Faculdade de Engenharia Institute of Labor and Business Sciences / Indeg, IESF - Institute of Higher Financial and Tax Studies, IPAM - Portuguese Institute of Marketing Administration, Instituto Empresarial Portuense, CEDEPE (Brazil) and the ISCEE (Cape Verde).

Carlos Melo Brito is Vice-Dean of the University of Porto for the area of ​​Entrepreneurship and Innovation and Director of UPTEC, the science and technology park of the University of Porto dedicated to incubating startups and hosting business innovation centers. Throughout his career he has collaborated with several national and foreign entities, namely the Ministry of Economy, the SME Community Initiative, the Douro and Porto Wine Institute, the Viticulture Commission of the Vinhos Verdes Region, the Consórcio da Zona Franca de Vigo, the State Secretary for the Environment of São Paulo, the Sonae Group, INESC, the Innovation Agency, the Serralves Foundation and Casa da Música.

Through his academic and professional career, he is regularly invited to speak at many national and international conferences, to train executives and to be asked, as a counselor, to intervene in times of strategic turning of big companies.

He is the author of the book "Structure and Dynamics of the Port Wine Sector" (1997) and coauthor of "International Marketing" (1999), "Horizontes do Marketing" (2000), "Electronic Commerce - Relationship with Business Partners "(2000)," Results and Perspectives of Companies of Galicia and Northern Portugal "(2000) and" Partnerships in Electronic Business "(2006).