ICMarkTech'21 - The 2021 International Conference on Marketing and Technologies, which will be held jointly at the  Departamento de Dirección de Empresas e Historia Económica of the Faculty of Economics, Business and Tourism, and the University Institute for Social Research and Tourism of the University of La Laguna, in the island of Tenerife in Spain, between 2 and 4 December 2021, is an international forum for researchers and professionals to present and discuss the latest innovations, trends, results, experiences and concerns in the various fields of Marketing and Technologies related to it.

We are pleased to invite you to submit your articles to ICMarkTech'21. Articles must be written in English. All submitted articles will be reviewed based on their relevance, originality, importance and clarity.



Papers submitted should relate to one or more of the main themes proposed for the Conference:


  1. Artificial Intelligence Applied in Marketing

  2. Virtual and Augmented Reality in Marketing

  3. Business Intelligence Databases and Marketing

  4. Data Mining and Big Data - Marketing Data Science

  5. Web Marketing, e-commerce and v-commerce

  6. Social Media and Networking

  7. Omnichannel and Marketing Communication

  8. Marketing, Geomarketing and IOT

  9. Marketing Automation and Marketing Inbound

  10. Machine Learning Applied to Marketing

  11. Customer Data Management and CRM

  12. Neuromarketing Technologies

  13. Mobile Marketing and Wearable Technologies

  14. Gamification Technologies to Marketing

  15. Blockchain Applied to Marketing

  16. Technologies Applied to Tourism Marketing


Submissions and Decisions

Submitted papers must comply with the format of Smart Innovation, Systems and Technologies (see Instructions for Authors at Springer Website), be written in English, must not have been published before, not be under review for any other conference or publication and not include any information leading to the authors’ identification. Therefore, the authors’ names, affiliations and bibliographic references should not be included in the version for evaluation by the Scientific Committee. This information should only be included in the camera-ready version, saved in Word or Latex format and also in PDF format. These files must be accompanied by the Consent to Publish form filled out, in a ZIP file, and uploaded at the conference management system.

Poster paper: Initial work with relevant ideas, opened to discussion. These papers are assigned a 2-page limit.

All papers will be subjected to a “double-blind review” by at least two members of the Scientific Committee.

Based on Scientific Committee evaluation, a paper can be rejected or accepted by the Conference Chairs. In the later case, it can be accepted as the type originally submitted or as another type.

The authors of accepted poster papers must also build and print a poster to be exhibited during the Conference.
This poster must follow an A1 or A2 vertical format. The Conference can includes Work Sessions where these posters are presented and orally discussed, with a 7 minute limit per poster.

The authors of accepted papers will have 15 minutes to present their work in a Conference Work Session; approximately 5 minutes of discussion will follow each presentation.


Publication and Indexing

To ensure that a full paper, poster paper or company paper is published, at least one of the authors must be fully registered by the 15th of October 2021, and the paper must comply with the suggested layout and page-limit. Additionally, all recommended changes must be addressed by the authors before they submit the camera-ready version.

No more than one paper per registration will be published. An extra fee must be paid for publication of additional papers, with a maximum of one additional paper per registration. One registration permits only the participation of one author in the conference.

Papers will be published in Proceedings by Springer, in SIST series. Poster and company papers will not be published, just presented in the conference.

Published full papers will be submitted for indexation by ISI, EI-Compendex, SCOPUS, DBLP and Google Scholar, among others, and will be available in the SpringerLink Digital Library.


Important Dates

Paper Submission: September 22, 2021

Notification of Acceptance: September 30, 2021

Payment of Registration, to ensure the inclusion of an accepted paper in the conference proceedings: October 15, 2021

Camera-ready Submission: October 15, 2021