Full Professor at the University of Valencia. Ph.D. in Economics and Business Administration, a Bachelor degree in Business Administration, a Degree in Law, and post-graduate diplomas in Market Research and in Operations Research. His main research interests are advertising, tourism marketing, neuromarketing and virtual reality. His work has been published in the International Journal of Research in Marketing, International Journal of Retail & Distribution Management, European Journal of Marketing, Psychology & Marketing, Journal of Current Issues and Research in Advertising, International Journal of Advertising, Annals of Tourism Research, Tourism Management, Journal of Destination Marketing & Management, Journal of Services Management and Scientific Reports.
Editor of European Journal of Management & Business Economics; Associated Editor of Journal of Global Marketing, Journal of Modelling in Management, and Pasos. Member of the Editorial Board in several journals.More details here: https://www.marketingbigne.com/publications