Ph.D. and M.Sc. in Information Systems at Brunel University London (UK), an M.Sc. in Plant Genetic Resources at the Indian Agricultural Research Institute (New Delhi, India) and his B.Sc. (with Botany, Zoology and Chemistry) at the University of Allahabad (Prayagraj, India). Professor of Digital Marketing and Innovation, Founding Director of the Emerging Markets Research Centre (EMaRC) and Co-Director of Research at the School of Management, Swansea University, Wales, UK. Professor Dwivedi is Editor-in-Chief of the International Journal of Information Management. His research interests are at the interface of Information Systems (IS) and Marketing, focusing on issues related to consumer adoption and diffusion of emerging digital innovations, digital government, and digital and social media marketing particularly in the context of emerging markets. Professor Dwivedi has published more than 300 articles in a range of leading academic journals and conferences that are widely cited (more than 24 thousand times as per Google Scholar).