Info
ICMarkTech’25 – The 2025 International Conference on Marketing and Technologies, will take place at the Facultad de Economía, Department of Marketing and Market Research in partnership with University of Valencia, from November 27th to 29th, 2025. This conference serves as a global platform for scholars and professionals to exchange insights, advancements, and concerns within the realm of Marketing and its allied Technologies.
We cordially invite you to contribute your research articles to ICMarkTech’25. Submissions must be in English and will undergo rigorous evaluation based on criteria such as relevance, originality, significance, and clarity.
Kindly ensure your submissions are in English for consideration.
Types of Publications
Articles written in English and accepted and registered will be published in the Proceedings by Springer in a SIST series and will be submitted for indexing by ISI, EI-Compendex, SCOPUS and Google Scholar, among others, and will be available in the SpringerLink Digital Library.
The best paper that meets the journal scope will benefit from a fast track in the “European Journal of Management and Business Economics”, which is indexed in WoS/ESCI, Scopus, among others, with IF 0.75 (JCI, 2020) and classified as Q2 (Scopus, 2020) in the areas of Business and International Management, Finance, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, and Tourism, Leisure and Hospitality Management.
Authors of conference papers related to tourism, hospitality and leisure are invited to submit an extended and revised manuscript to the “Journal of Hospitality and Tourism Management”, ( IF 7.6 which is indexed in Scopus, among others, CiteScore(2023)=13.3). Submissions will need to follow the submission guidelines of the JHTM and mention in the cover later that the papers are an enhanced version of the ICMarkTech conference. All submissions go through the normal peer review process of JHTM, but the process will be expedited for ICMarkTech presented papers.
Extended versions of selected papers will be considered for a special issue in “Spanish Journal of Marketing – ESIC ”. Scopus classifies SJM-ESIC in the top 20% (38 of 195) Marketing journals with a CiteScore(2021)=6.8 in the Marketing category.
Important Dates
1
Paper submission deadline
July 31, 2025
2
Notification of paper acceptance
September 09, 2025
3
Registration deadline
September 30, 2025
Payment of Registration
To ensure the inclusion of an accepted paper in the conference proceedings: October 19, 2025
4
Conference Dates
November 27-29, 2025
TOPICS
AIAM
Artificial Intelligence Applied in Marketing
VARM
Virtual and Augmented Reality in Marketing
BIDM
Business Intelligence Databases and Marketing
DMBD
Data Mining and Big Data - Marketing Data Science
WM
Web Marketing, e-commerce and v-commerce
SMN
Social Media and Networking
OMC
Omnichannel and Marketing Communication
MIOT
Marketing, Geomarketing and IoT
MAMI
Marketing Automation and Marketing Inbound
MLAM
Machine Learning Applied to Marketing
CDMC
Customer Data Management and CRM
NT
Neuromarketing Technologies
MMWT
Mobile Marketing and Wearable Technologies
GTM
Gamification Technologies to Marketing
BAM
Blockchain Applied to Marketing
TATM
Technologies Applied to Tourism Marketing
MNFTAM
Metaverse and NFT applied to Marketing
Submission, Reviewing and Decisions
Submission
- All papers should be submitted in PDF format through the OpenConf - ICMarkTech Registration System
Rules
- Submitted papers must comply with the format of Smart Innovation, Systems and Technologies (see Instructions for Authors at Springer Website), be written in English (10 - 16 pages), must not have been published before, not be under review for any other conference or publication and not include any information leading to the authors’ identification. Therefore, the authors’ names, affiliations, and bibliographic references should not be included in the version for evaluation by the Scientific Committee.
- This information should only be included in the camera-ready version, saved in Word or Latex format and also in PDF format. These files must be accompanied by the Consent to Publish form filled out, in a ZIP file, and uploaded at the conference management system.
Review Process
- All papers will undergo a "double-blind review" process by at least two members of the Scientific Committee.
- Based on the evaluation by the Scientific Committee, a paper may be either rejected or accepted by the Conference Chairs. In the latter case, it may be accepted in its originally submitted type or in another type.
Author Info
The authors of accepted poster papers must prepare and print a poster for display during the Conference. This poster should adhere to either an A1 or A2 vertical format. The Conference may include special sessions for the presentation and oral discussion of these posters, with a 7-minute time limit per poster.
Authors of accepted papers will be allotted 15 minutes to present their work during a Conference Work Session, followed by approximately 5 minutes of discussion after each presentation.
Submission
All papers should be submitted in PDF format through the OpenConf - ICMarkTech Registration System
Rules
Submitted papers must comply with the format of Smart Innovation, Systems and Technologies (see Instructions for Authors at Springer Website), be written in English (10 - 16 pages), must not have been published before, not be under review for any other conference or publication and not include any information leading to the authors’ identification. Therefore, the authors’ names, affiliations, and bibliographic references should not be included in the version for evaluation by the Scientific Committee.
This information should only be included in the camera-ready version, saved in Word or Latex format and also in PDF format. These files must be accompanied by the Consent to Publish form filled out, in a ZIP file, and uploaded at the conference management system.
Review Process
Submitted papers will be subject to a double-blind review process and will be peer-reviewed by at least three members of the respective track Program Committee. It is the responsibility of the authors to remove names and affiliations from the submitted papers, and to take reasonable care to assure anonymity during the review process.
Author Info
- Authors should consult Springer’s authors’ guidelines and use their proceedings templates, either for LaTeX or for Word, for the preparation of their papers.
- Springer encourages authors to include their ORCIDs in their papers. In addition, the corresponding author of each paper, acting on behalf of all of the authors of that paper, must complete and sign a Consent-to-Publish form.
- The corresponding author signing the copyright form should match the corresponding author marked on the paper.
- Once the files have been sent to Springer, changes relating to the authorship of the papers cannot be made.
Publication and Indexing
Accepted Papers
To ensure publication of a full paper, poster paper, or company paper, at least one of the authors must complete full registration by October 19, 2023, and the paper must adhere to the suggested layout and page limit.
Additionally, all recommended changes must be addressed by the authors before submitting the camera-ready version.
Publication
Only one paper per registration will be published. An additional fee must be paid for the publication of extra papers, with a maximum of one additional paper per registration. Each registration permits the participation of only one author in the conference.
Indexing
Papers will be published in Proceedings by Springer, in SIST series. Poster and company papers will not be published, just presented in the conference.
Published full papers will be submitted for indexation by ISI, EI-Compendex, SCOPUS, DBLP and Google Scholar, among others, and will be available in the SpringerLink Digital Library.
Distinctions
Best Paper
Award
Best Paper Award
Best Paper Award, for the best research paper presented at the conference.
Important: Only papers that have been submitted and presented at the conference will be eligible for this award.
STEERING COMMITTEE
Marc K Peter
FHNW School of Business
Switzerland
Luís Paulo Reis
University of Porto,
Portugal
José Paulo Marques dos Santos
University of Maia - UMAIA
Portugal
Local Committee
Joaquín Aldás-Manzano
University of Valencia, Spain
Ines Küster
University of Valencia, Spain
Natalia Vila
University of Valencia, Spain
Carla Ruiz-Mafé
University of Valencia, Spain
Rafael Currás-Pérez
University of Valencia, Spain
Antonio Cuenca-Ballester
University of Valencia, Spain
Paula Tonda
University of Valencia, Spain
Ailton Veiga
Universidade do Minho, ALGORITMI/LASI
Carlos Alves
Universidade do Minho,
ALGORITMI/LASI
Advisory Committee
Marianna Sigala
University of Newcastle
Australia
Sandrine Prom Tep
Université du Québec à Montréal,
Canada
Amalia Georgescu
Gheorghe Asachi Technical University of IASI, Romania
Almudena Barrientos-Báez
Complutense University of Madrid
Spain
Eduardo Parra Lopez
University of La Laguna
Spain
Enrique Bigne
Universitat de Valencia,
Spain
Yogesh Kumar Dwivedi
King Fahd University of Petroleum and Minerals
Saudi Arabia
Carlos Brito
Faculdade de Economia da Universidade do Porto, Portugal
Bráulio Alturas
Instituto Universitário de Lisboa
(ISCTE-IUL) Portugal
Beatriz Casais
University of Minho, School of Economics and Management and CICS.NOVA.UMinho
Portugal
Ricardo Cayolla
Universidade Portucalense,
Portugal
Vitor Santos
NOVA IMS - UNL
Portugal
Communication Chairs
Carlos Alves
University of Minho,
ALGORITMI/LASI, Portugal
Samuel Anjos
University of Maia - UMAIA, Portugal
José Avelino Moreira Victor
Polytechnic Institute of Maia & University of Maia - ISMAI, Portugal