5 April, 2024
by It is with great pleasure that we announce the participation of Ulrike Gretzel, PhD, as one of the central figures at this year’s ICMarkTech. Recognized worldwide for her expertise at the intersection between technology and human behavior, Gretzel will bring fresh perspectives on the evolution of digital marketing through “From SEO to AIO: Managing AI Applications as Audiences.”
Over the course of her career, Dr. Gretzel has contributed significantly to our understanding of social media tourism, digital consumer behavior, the development of sustainable marketing strategies, and the creation of highly effective marketing websites. Her approach, which combines scientific rigor with practical applicability, promises to offer ICMarkTech attendees valuable insights for navigating the complexities of modern marketing.
For more information about Ulrike Gretzel’s participation, visit the Keynote Speaker page.
