This work session seeks cutting-edge research and case studies demonstrating how AI are transforming marketing strategies and outcomes. We invite researchers, industry practitioners, and innovators to submit original research papers exploring the intersection of AI and Marketing.

All research works are invited to respect the overarching conference theme, namely what concerns the Information Systems and Technology area. Papers from other research areas are welcome, the ones related within work session theme and under involvement with conference scope. Papers should focus on advanced current knowledge, even an applied or methodological research is explicit.